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PACKAGE MANAGER
- Highly flexible package manager helps to create / manage all types of packages like Internal/External, Regular, Sponsorship, Barter, Quiz, CPRP etc.
- Generate Package offer in HTML format with full details for the Marketing Purpose, which contains package deal details, contents information with trailers etc. used for e-transactions with agencies
- Generate Media / Program Schedule from the Package definitions
- Manage Package Attachments & Synopsis
- Client / Agency Bonus Management
- Audit Trail till finalizing the Package Deal
- Provide Integration Facility with the TV Rating / Viewer Sharing data provided by third parties e.g. AC Nielsen to produce several analytical reports and helps in generation of best package deals
- Package Realization Processes / Reports
PACKAGE BUILDER
- Auto package generation utility generates packages based on several user defined parameters like Budget, Rating at Program / Product / CB / Position Level, Bonus, Spot Types etc.
- Allow to do manual changes for finalizing the package deal before offering to the client / agency
CPRP
- CPRP is part of marketing which deals with the ratings of the program and commercials.
- CPRP packages can be created for a particular period, generally monthly.
- Each week can have budgeted GRP and Budgeted amount which agencies define and broadcaster has to place the spots according to that budget.
AC NIELSON DATA UPLOAD AND MAPPING
- AC Nielson is an external agency which publishes rating every week for programs as well as for commercials.
- Integration facility to upload and map AC Nielson data.
- Based on this data system gives the data comparison between the weeks or months or program etc. which helps the marketing department to plan their strategies.
Other Info
News
- Suntec Singapore,21-24 June 2011 Gen 21 BMS to be showcased at Broadcast Asia 2011, ....see more
