| New Features in Gen21 6.x
- Sponsor Promo tag: auto schedule sponsor tags with the promos.
- Multi Channel and Multi Region support
- Interface for uploading AC Neilsen ratings
- News room System Interface
- Batch upload facility for POs from external source file.
- Sophisticated technology
- More user friendly
- New Gen21 Analytics Module contains Gen21 Marketing and CPRP
- Reports are categorized as per department functionality
- Better look and feel (Windows XP look)
- Better use of color coding
- Faster response time
- Drag and drop facility in all modules
- Comprehensive documentation
- High security
- Promo and Commercial content management in Media Library module other than Program
- Online agency interface
- Predefined queries, Around 100 New Reports and Report Builder
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